Site Relaunch

Leinster RFC

Site Relaunch

A new site relaunch celebrating Leinster RFC, providing match statistics, supporting the twelve counties and improving the Leinster RFC fan experience.

Deliverables:

Updated website visuals and information architecture, data visualisation

Timeframe:

3 months

  • UI Design
  • UX Strategy
  • Information Architecture
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The Problem

Leinster RFC not only uses its official website for promoting their rugby matches and providing a great fan experience, but also as an extension of its work across the 12 counties of Ireland and maintaining the love of rugby. However, its preexisting website design had since expanded beyond its current design and structure and thus required a new strategy to help it work more effectively. There were several pain points with the pre-existing site as it currently stood:

  • Fans found fixture information and ticketing information hard to access
  • Leinster's domestic work was not featured on the website
  • There was little fan engagement and time on the site on the whole
  • Little awareness and poor site support to Leinster RFC’s womens team
  • The site’s appearance needed follow Leinster RFC’s new branding approach
  • Increase ticket and merchandise sales

The Strategy

Working as lead designer at Sotic Ltd, I provided a complete site redesign, design system and content strategy rework for Leinster RFC, including an updated design system based on their new brand identity, a upgraded fan experience for booking ticket/matches as well as designing a new approach for match statistics and data visualisation displays alongside Sotic’s development team.

Screenshot of the Leinster RFC website shown on various devices, including an iPad, a laptop and mobile
The new website design, following a full site content audit, was adjusted to be cleaner and more vibrant, with a greater focus on imagery. A 'next fixture' card was also added to the hero section that included mens and womens fixtures, allowing the hero area some needed dynamism as well as allowing fans to book tickets directly. A streamlined mobile experience was also provided, allowing fans a much easier throughline to book tickets.
Screenshot of the Leinster RFC website shown on various devices, including an iPad, a laptop and mobile
Alongside an updated site design overall, additional functionality was added to Leinster RFC's squad page - appearances of each player along with their points scored were included on the page directly, as well as an indication of other appearances of the player (specifically if they had appeared as part of the international Ireland team)
Screenshot of the Leinster RFC website shown on various devices, including an iPad, a laptop and mobile
A dynamic and highly engaging match centre was also developed for the Leinster RFC site with in-depth breakdowns of each of the match events and expansive statistics for each match event as it happened.
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